Corporations are increasingly becoming omnipresent on social networks from Twitter to Facebook. As a result, a slew of startups are making it easier for companies to manage their social networking campaigns. One I like in particular is Spredfast. This is a completely web-based platform that allows companies to monitor, manage and measure their voice across MANY social media channels including Facebook, Twitter, LinkedIn, Youtube, etc.The company already boasts an impressive roster of customers like IBM, HP, AOL and Cisco.

Competitors

Spredfast competes in a space that is becoming rapidly saturated with players like Objective Marketer, CoTweet, HootSuite, Ping.fm and Involver. Technically, Spredfast (true to its name) has built integration with more platforms than any of these other services, giving it the most breadth. Spredfast also has a sleek interface and a medley of analytics to breakdown the performance of each campaign.

Acquisitions

The space for social media marketing had a bit of a stir last week when ExactTarget acquired CoTweet and is now building out a Social Media Lab. Expect to see this trend continue as web-based marketing campaign managers seek to extend their platforms to social media.